My group is doing a Jan-sport commercial. In these types of commercials the audience will typically see students at school doing normal activities such as walking to class and talking to friends. The actors will wear active clothes or comfortable school appropriate clothes such as jeans, t-shirts, shorts, and shoes like vans or converse. This will present the setting as a regular day at school. Props include Jan-sport backpacks, water bottle, laptop, notebooks, and folders. Their appearance should be happy and cheerful, smiling and talking with friends at school, as well as running and jumping around showing the durability of the product. Score- upbeat, fast-paced music and sound effects to show the cheerful mood throughout the commercial, although music will come to a stop during the necessary scenes for added dramatic effect. Conventions and codes in Jan-sport include the classic Jan-sport logo followed by the iconic "We got your back" slogan. This slogan emphasizes the id...
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